EnKō Beauty was created by successful makeup artist Caylin McDonie, who has risen to fame through social media, renowned for her avant garde looks. After finding the market was flooded with single product lines, Caylin wanted to create a brand that can provide a minimized approach to makeup kits. With professionals and everyday users in mind, EnKō strives to make high-quality, multipurpose products that encourage simplicity, inspire creativity and enhance the joy that makeup brings.
The name EnKō is a word originating in Japanese folklore, meaning water dragon and was originally inspired by a beauty look. Handmade from scratch, custom logotype and typography Rabbit Hole was created by Hugmun founder Boafff. Each surreal letter flows, hinting at the folklore origins. It feels relevant to makeup, art, freehand flowing lines like we see in Caylin’s artistry.
Metallic, holographic, 3D and chrome also plays a large role in the brand identity. Shifting and flowing with light and color like the multi tones found in the eye shadows. The mask designed specifically for Caylin and animated by Marek Degórski gives a high fashion, standout feel. After seeing the surreal and extraordinary scenes of Nature by 3D witch Vi.zuza, we knew we also needed to collaborate and incorporate Enkō into this world.
The packaging was created by Marceli printery with a blind deboss and black letterpress on Carte à Parfum paper by Fedrigoni. Complimentary font Sometimes Times Italic by Boulevardlab provides a lighter but equally intricate contrast to Rabbit Hole. These are offset by serif font Plain by Optimo.
CREDIT
- Agency/Creative: Hugmun
- Article Title: Hugmun Design for Enkō Beauty
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Denmark
- Agency/Creative City: Copenhagen
- Market Region: North America
- Project Deliverables: 3D Art, 3D Motion, Animation, Art Direction, Brand Creation, Brand Design, Brand Identity, Logo Design, Packaging Design, Type Design, Typography
- Format: Bottle, Box
- Substrate: Pulp Paper
- Industry: Fashion
- Keywords: Makeup Designer, Makeup, Branding, Packaging, Font Creation, Type Design, 3D, Animation, Art, Graphic Design
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Credits:
3D Artist: Marek Degórski
3D Artist: Vi.zuza
Photography: Dominik Lewinski
Typography: Rabbit Hole by Boafff
Typography: Sometimes Times by Boulevard
Typography: Plain by Optimo
Print House: Marceli Printery
Branding & Art Direction: Hugmun
