Consciously made for you and the earth.
The Naturals range of home fragrance & body care, by The Aromatherapy Co., has been in the market for over 30 years. In 2022 it was redesigned, not only to be updated visually, but to be reinvented for the circular economy with considered products that are designed to last and be reused over & over again.
We have looked at all areas of manufacturing and materials to design a product worthy of the name Naturals. By applying two key principles — eliminating unnecessary ingredients and packaging, and circulating materials through reusing or recycling, we are making the necessary shifts to do better for you and the earth.
All Naturals card packaging is made from two key materials:
Recycled & FSC certified card
Cotton card made from fabric offcuts from the textile industry. This sustainable resource saves more waste from going into landfill.
Our packaging is fully recyclable — aiming for a 360 degree life cycle. We have removed all laminates & foils and print with vegetable inks to ensure it is curbside recyclable and easily processed through local systems.
With reduced ingredients the Naturals range of NZ made bodycare is made of:
99% naturally derived ingredients
1% natural & natural-parallel* fragrances *synthesized fragrances are used when natural aromas compromise animals or sustainability of natural resources.
Enriched with aloe vera and rosehip oil to nourish and hydrate your hands & body, we have reduced ingredients to formulate an uncomplicated hand creams, washes and lotions free from sulphates, parabens, mineral oils and dyes.
All 100% Vegan, ethically and aesthetically designed and made in New Zealand.
All plastic tubes and bottles are made from a minimum of 60% post industrial plastic waste, recycled and re-purposed. They can be re-recyled or topped up and reused; reducing single use plastic.
All glass diffusers and candles include 100% recycled plastic caps / lids and can be refilled time and time again. The Naturals refill range includes liquid diffuser refills with twice the top-up to save packaging and money; and our NEW candle wax refills to simply slide into your cleaned empty candle glass and re-light.
CREDIT
- Agency/Creative: The Aromatherapy Co.
- Article Title: Naturals Home Fragrance & Body Care
- Organisation/Entity: In-House
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: New Zealand
- Agency/Creative City: Auckland
- Market Region: Global
- Project Deliverables: Brand Design, Brand Experience, Brand Redesign, Brand Strategy, Graphic Design, Packaging Design, Photography, Product Design, Product Photography, Rebranding
- Format: Box
- Substrate: Glass, Plastic, Pulp Paper
- Industry: Retail
- Keywords: Naturals Candle Home Fragrance Packaging Design Environmentally made
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Credits:
Creative Director / Designer: Sarah Johnston