This project is about to make the branding and packaging design of a Hot sauce packaging and make marketing collaterals such as two packaging design, House items and a Marketing Piece.

First of all, the name of the chilli sauce brand is called Reaper’s as reapers is mostly known as the hottest chilli and it is globally recognised. This name was chosen as it clearly reflects the brand personality and the target Audience which is trendy and Dynamic. Reapers is a catchy name and it is also modern which is the suitable for the target audience aged between 20 to 40 years old.
The techniques used to generate the logo was using wordmark as logotype with a combination of textures to represent the concept “Day of the Dead” and Rustic vibe. As most of the competitors make use of emblems as logotype for their Chilli Sauce, I have choose wordmark for the logo to make difference among other Competitors.

I think that this combination of concept will differentiate the brand among other competitors and makes the brand represents the target audience which is excellent to promote the Chilli Sauce and increase sales.
For the packaging design, the goal is to promote the brand and attract the attention to a wider audience. I make use of the Day of the Dead concept to make the illustrations on the packaging which makes it very eye catching and also maintain the tone of voice and the brand personality. I have try to maintain visual consistency in all the collaterals which makes the brand recognisable for customers.

The goal is to promote the chilli sauce brand and I have chosen social media as a marketing piece as the target audience is quite young and modern, I think this will be the ideal marketing strategy to promote the brand.