This is a China Baijiu packaging design, named “Jiang He”, which is characterized by long brewing time. In order to highlight this feature, we use deep black as the main color of the product to highlight the massiness of the product. A metal plate is pasted on the front of the packing box, which shows that the old man is brewing, which is also to highlight the characteristics of the long brewing time of this product. The bottle is made of ceramic, and the bottle has irregular striped texture. The metaphor shows that Baijiu has been baptism of years. Combined with the bottle cap made of glass bottle material, the product reveals an elegant style while being simple.
CREDIT
- Agency/Creative: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Article Title: JiangHe Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: ShenZhen
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards
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