MARK Studio – Rubies in the rubble
“ What happens to fruit and veg that are the ‘wrong’ shape or size to appear in store? Too often, they go to waste. Rubies in the Rubble rescues these ingredients, sustainably transforming ‘rejects’ into a range of delicious relishes. Their brand identity pays light-hearted homage to these ugly-beautiful, extra-ordinary beginnings. Typography is mixed and matched. Icons happily highlight special ingredients. And patterning pulls the whole riotous patchwork together. While the client ultimately went with a different label direction, we thought this was too good not to share!”
CREDIT
- Agency/Creative: MARK Studio
- Article Title: Brand Identity and Packaging Design to Rescue Unwanted Ugly Fruit
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: South Africa
- Market Region: Global
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
