Midnightlover is on a mission to offer a natural source of relief for life’s everyday stresses. We sell a full line of CBD and THC wellness desserts designed to help you tackle everyday stress, sleep and pain issues. We ensure all our food meet the strictest quality standards, objectively tested and verified by third party labs for potency and purity. Midnight lover has fun and bright 80″retro vibes. It has four characters which is Sleepy Cookie, Brat kush, Scared Cake, Happy Cupcake. When I design this brand I tried to cofuse on retro stlyed characters who can representive well about this brand identity. The key colors of this brand is bright yellow, strong red, chill green, and soft beige. I thougt those four colors easily remind people retro styles. When I walk into NYC street I can see so many smoke shops and CBD related stores, but those store often look like shabby and sketchy. People often feel shame or be shy about entering those stores, but Midnight lover gives you the feel that infused food is for every adults, not only people who loves to party on weekend. It has home-baking esthetics and this cafe will also provide you a nice warm environments just like a non- cannabis cafe. I got this Idea recently because my state (NY/NJ) just legalized recreational marijuana. I thought It would be really good idea to make a cannabis cafe for people who cannot drink or dont like to drinks. I can easily see tuns of nice bars and lounges in ny area, but not nice and warm cannabis cafe. It will be really good for people who do not like crazy loud music environment, but still wants to chill and have fun just like me! Also who does not like sweet delisious desserts!