IT shouldn’t hold people back–it shouldn’t work against them. Our friends at ITS are out to prove that to the world by making IT work for people. Learn how we helped a world class team of seasoned IT specialists stand out in the crowded ServiceNow® partner world, untangle their internal confusion, and hit the market in record-time with a brand that wins attention and revenue.

ITS has built a reputation of being asset specialists. That reputation is something that has not only earned trust between them and some of the world’s biggest companies, it’s also something meaningful that they could use as part of their brand strategy. While everyone else is calling themselves a jack of all trades, we helped ITS stand out by helping them position themselves as true ITAM specialists.

Once we found their X factor–that key differentiator that makes a brand stand out from its competitors–it was time to get to work and start piecing together all the clarifying assets of ITS’s internal and external brand, which you saw a snippet of in the video above.

Since the rebrand ITS’s business is up in lots of ways. Not only is the ITS team now super clear on who they are and what they stand for…their customers have a clearer picture as well. ITS has a compelling story to offer to the ServiceNow market, and a compelling value proposition that is helping them stand out from other elite partners. They’ve closed more deals, and grabbed the attention of a Fortune 500 brand almost immediately after we launched.