The task was the rebranding of Gazi College, a modern urban all day eatery, ideal for every moment of the day, with an intimate, relaxed and welcoming ambiance.

An urban environment is reintroduced as the ultimate meeting place, through the global language of communication.
The design approach for the new image and brand ID of Gazi College derives its central points of reference from the new “global language” of emojis and emoticons, symbols and icons shaping the landscape of modern digital communication.
The new image of Gazi College reflects the urban character of the natural spaces of the brand, which function as “islands” of creation and exploring new tasty suggestions and routes, introducing consumers to new, dynamic visual codes.

The day flows and affects our mood. Shadows, light, change and guide our senses. Every moment of our day has reference points that we need to communicate. To talk about, to feel, through urban symbols that translate our thoughts into communication. The symbolism from the black color hides the emotions and gives intensity to every pleasant mood.
The new packaging welcomes consumers on a design trip to a different, urban tasty world. The accompanying graphics make each package stand out and all together to create a single unit. Absolute knowledge of gastronomy meets the power of symbols. The concept of our taste pleasure is (again) introduced in multiple art versions, with bold color codes.
The new image of Gazi College reflects the urban character of the natural spaces of the brand, which function as “islands” of creation and exploring new tasty suggestions and routes, introducing consumers to new, dynamic visual codes.
The variety of the menu of Gazi College and the recipes incorporating the gastronomic culture of different people reflected in the international character of the visual elements composing its new image.