Sönd provide skincare with a difference. They’re not followers of fads or fables; they use simple science and a deep understanding of skin to create a radically different product.

Whilst the majority of skincare products on the market are acidic, Sönd harness the power of alkalinity to create a solution that works more harmoniously with the natural pH level of your skin’s regenerative layers.

Sönd’s founders know from experience the burdens of troublesome skin. And they know that these issues are anything but skin-deep. Anxiety, self-consciousness and low self esteem can all come as a direct result of skin problems and can leave people feeling trapped and helpless.

Sönd tasked Thisaway with creating a new brand that liberates and empowers. A brand that positions Sönd as the sigh of relief at the end of a frustrating search for skincare that actually works. Freeing people from the prison of non-conformist skin.

Based on the idea of skincare that makes you feel better both inside and out, Thisaway created an identity that is all about embracing calm and exuding confidence. Thisaway collaborated with photographer Matt Davis to bring this to life with a series of super close-up portraits that capture a feeling of relief and empowerment whilst championing the beauty and diversity of skin. These portraits are complimented by a colour palette that blends soothing skin tones with more vibrant colours that bring a sense of life and freshness without feeling garish or clinical.

The new brand will be rolled out across the Sönd website and social channels, as well as a new clinic which has recently opened in Milan.

Thisaway will continue to work with Sönd as a brand guardian moving forward, and hope to evolve the brands packaging in the future.