Challenge
Leblon Steak, a new Brazilian steakhouse in Hillsdale, New Jersey, with a high consumption profile. Our challenge was to win over this audience through a visual experience that combined exclusivity, haute cuisine, culture and Brazilianness.

Visual Strategy
Leblon, in addition to its elegant phonetics, the famous Rio neighborhood is marked by sophistication and exclusivity, structural feelings of the project. But we don’t stop there. WE ARE BRAZILIANS. For a foreign gastronomic experience, one expects its own cultural symbolism and among our continental multiculturalism we illuminate our flora, fauna, landscapes and
our main icon.

Creation
With a unique grid created especially for the project, all shapes were manually conceptualized, selected and perfected so that their use could be individual and collective.

For this exclusive experience connected to Brazilianness, we made aesthetic reinterpretations of symbols that mark the international imagination. Through a geometric language with slender lines and perfect angles combined with a visual system of typography, colors and harmonic hierarchies, we build a unique, flexible and striking design.

Results
Not only we attract the attention of the Hillsdale/NJ population to the newly arrived high-end restaurant, but we also differentiated ourselves as a brand and product through visual positioning against competitors. Along with other marketing and publicity efforts, this generated a magnificent opening and frequent crowding at its main opening hours.