Northen sun — is a store of bone lamps inspired by Chukchi bone carving. The brand values the ethnics and the history of northern art, therefore, by processing the tradition into modernity, it preserves its key features, while adding a modern sound.
The target audience of the project wants to have ethnic things in their home, but it is important for them that they fit seamlessly into the interior. It is important that people who have shown interest in folk art have the opportunity to promote it to the masses without violating their views on the beautiful, but supporting and surprising them, making a positive contribution to the cultural memory of the visual language of users.
The color scheme is based on the metaphor of “the sun in a box”, where the sun hides behind the walls of the lamp, in the form of a mix of ornaments of the northern peoples. The typography is inspired by Swiss posters to add conciseness. The type of products and identity is simplified and modernized to be in the context of time. And also not overloaded helps the user to be closer to the brand, it is easier to read its history.
Northern sun media: billboards, posters, large banners reflecting their special corporate identity. On some of the media, the logo is not used with the expectation that the brand has become recognizable. Color receipts may take more material and finance, but northern sun also has the proper opportunity, since the creation of products requires the theoretical and tactical knowledge of professionals — users are confident in us because they see that we are doing a lot of work on visual research in the process.
The brand values the ethnics and the history of Northern art, preserving its identity and originality.