Bonjour (passion project) “To Enhance Creativity Through a Cup of Coffee,” this project is for a food/beverage business. The Bonjour’s mission and values center on connecting and enhancing the creative abilities of people. We firmly believe that the first spark of creativity in the morning comes from a cup of coffee.

When I began working as a graphic designer in 2018, my first project was Bonjour. Initially, this Project was not the best and lacked an identity. The first identity of Bonjour was quiet different, the colors were red and blue, with a dash of white and for the logotype was used a script which I hated. The challenge of rebranding my own work to tell a better story and have a better image than before felt like an impossible mission. But after 4 years I made a decision to transform it into this Brand we see today. Having a brand that understands and makes you feel like you are part of a culture is what I look for in a company, and Bonjour is the ideal place for a creative to be.

This look and feel of the identity concept is inspired by the Bauhaus movement, which is recognized for the confluence of art, society, and technology. We think that Bauhaus’ identity communicates artistically and is very much in tune with the creative market. Nevertheless, choosing applicable phrases for the target audience was a struggle for me when copywriting because words are vital in design. Bonjour’s culture is entirely around creative individuals such as designers, architects, copywriters, developers, and freelancers. The thing that sets Bonjour apart from other coffee businesses is that it’s for anyone who believes in and wants to embark on a creative path.