Kib Kib is one of the most traditional Arab restaurants in the city of São Paulo. With its 35 years of existence and artisanal cuisine, with a taste of homemade food that deserves to be slowly degusted, the restaurant has gained a huge clientele and many admirers.

To grow, they realized it was time to expand their territory and gain new customers, working hard both in physical stores and in deliveries.

This brand must become more youthful and modern while remaining true to its essence and tradition. More practical and versatile for catering to a variety of audiences, each with their own age group or way of life.

The Kib Kib brand was created on the concept of “comfort food”, which seeks to awaken emotions through the palate, for an audience that appreciates traditional and excellent Arab cuisine.

The typology used in the creation of the logo brings associations to the Arab universe through its shapes and subtle visual similarity to the alphabet, with uniquely adjusted contours, providing a unique result.

The brand is presented in a relatively simple manner, but with weight and personality that contribute significantly to the development of its visual identity system and rapid recognition.

The brand became stronger, objective, clean and with more visual resources to have greater appeal also in the digital environment.
In this project, we developed the name, brand and visual identity system.