In case you are hungry — our new case is just in time! It’s a rather exciting product concept so let’s dig into some background.

In 1901, the first peanut butter and jelly sandwich recipe appeared in the Boston Cooking School Magazine of Culinary Science and Domestic Economics written by Julia Davis Chandler. She said to use currant or crab-apple jelly and called the combination delicious and as far as she knew, original.

Still, the peanut butter and jelly sandwich was an exclusive food, and its popularity among the masses was yet to come. As Grapelade and pre-sliced bread became popular, another breakthrough happened with peanut butter—commercial brands found a way to create creamier peanut butter that didn’t stick to the roof of the mouth so easily. And during the Great Depression of the 1930s, families discovered peanut butter provided a satisfying, high protein, less expensive meal.

PB&J — eternal classics, one of the most popular snacks in the USA since the 1930s and a novelty for other markets, still growing popular. This is a very easy and affordable sandwich, you can make for a quick snack: take a couple of bread slices, spread some butter on one, some jam on another — and that’s you have it, the perfect sandwich to-go.

Could it be better?
OMW! is a brand of convenient butter and jam in the pouches, you can easily take with you and fix a sandwich whenever you want it. OMW! offers an easy and convenient way to preserve your lunch from being smashed or squished in a bag. The naming itself highlights the idea of the product and cheerful illustrations help us not only to highlight a taste but to comfort a child with bright images during your commute wherever you are heading.
There are four products right now: peanut butter and almond butter, blueberry jam and strawberry jam.