We have defined the brand strategy, name and slogan for the new brand of top wines produced in the best wine-growing locations in the unique white soil on slopes just beneath the town of Buje, in Istria, Croatia.

Bastiàn wines are a married couple’s passion project. Recognizing the God-given beauty, uniqueness and potential of the landscape and Istria’s white soil, native vineyards, the couple decided to work on the wines with one of the most renowned oenologists. Bastiàn wine is a product of their passion, perseverance, and desire to create an unforgettable wine and story.

Exploring the micro-location, we identified the key elements in creating the story of the new wine. The vineyards are located on the hills beneath the town of Buje, which was once known as the “Guardian of Istria” due to its position and the bell tower of St. Servol. The uniqueness of the terroir is manifested through the numerous water sources after which Buje is named, but also the white Istrian soil that allows the roots of the vine to go deep into the soil, searching for water. Each of these elements led us to create the story of Bastiàn wines.

We named the new wines Bastiàn, which in the local dialect signifies St. Bastian (Sebastian), one of the patron saints of Buje. With the slogan “Dedicated to Istria’s White Soil”, we emphasized the preservation of the white Istrian soil.

The inspiration for the design came from the story of St. Sebastian. The arrow as a detail on the sign points to St. Sebastian as the guardian of the white soil, but also of Buje, which has always held vigilant watch over Istria. The backgrounds of the wine labels are reminiscent of the white soil and vineyards viewed from above. The texture of the white soil is shown by free line strokes showing cracks and details on the ground. In addition to the lines on the surface of the land, details such as green leaves and dry grass are visible, but also traces of animals that people encounter in vineyards, such as deer.