“As long as there was coffee in the world, how bad could things be?”
Somedays you wake up and all you really want literally is to really have a cup of coffee, for the most part, forget about all of actually your concerns for a second, and be ready to face the world again, and that’s what we are trying to do… to help you face the world in your best shape and to start your day in the vibes that make you feel that the whole universe is quite for a moment.
Le Lierre is an aesthetic coffee shop. It incorporates warm color blends, calm settings, and warm lighting so it can be a place of real comfort.
Le Lierre vibes are self-explanatory; lots of coffee, café vibes, calmness, and relaxation with absolutely no place to have to be and feel as if time is standing still.
The central concept of the branding is using wavy lines to simulate the feeling of the coffee in every visual way that’s possible so the customers can feel that they even want it more and more as they are in le lierre coffee shop. The use of warm and creamy colors also has the same purpose.
Le lierre generally is also made to be an eco-friendly coffee shop that only uses paper cups, plates, and straws so it can specifically help the world to mostly become a better place and to be fairly more than just a coffee shop… so in the presentation, you can notice the Craft paper texture to assure the point of using only dissolvable materials and the absolute least amount of ink that can be used which for the most part is fairly significant.
CREDIT
- Agency/Creative: Alaa Ahmed
- Article Title: Le Lierre Coffee Shop Brand Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: cairo
- Market Region: Africa
- Project Deliverables: Brand Design, Branding
- Industry: Food/Beverage
- Keywords: Coffee
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Credits:
Graphic Designer: Alaa Ahmed