“Your Digital Wallet”
Koin is a digital wallet full of possibilities that aims to help its customers pay their bills and receive money. Even if you don’t have a credit or debit card, you can register for free and start using the service. Practicality and modernity are references at Koin. With a more serious and direct proposal, the visual identity conveys technology with a futuristic-urban air in its applications. The idea is to bring versatility and several application options in patterns developed for Koin. We also have some backgrounds developed for the brand, exploring the contrast of institutional colors, bringing a lot of highlight and movement in all advertising pieces.
Green and black have a very interesting contrast and further reinforces the modernity that makes up the brand. Two colors are enough to communicate and convey your differentials, your experience and your personality. We believe that design is an enabler and is used here mainly to convey information in the most appropriate way.
The logo was designed in a modular grid and its proportions were thought of in the best way to communicate the brand’s ideas and values. Just four characters are enough to get an ideally constructed logo. We also have the possibility to apply your visual signature with various design patterns, which not only facilitate the highlight in constant movement, but also provide even more versatility for the entire project. The applications make the brand’s purpose very clear and how it intends to impact the market with a solid construction of information and awareness among its audience. The ease of access to the Koin service and the robustness of its design are almost at odds – but they strengthen the idea that, despite its design, it is made by everyone and for everyone.