Minimalists design brand and packaging is quite popular these days. It is, however, rarely done right. We see a lot of brand design that is indeed minimalist, but also completely interchangeable. A brand needs to distinguish itself, showcase it’s unique properties & be consistently recognisable to function and be commercially relevant.
That’s why Snow Donuts designed the new Neolea Lineup with the sensual drop shape front and center. It shows the brands love for excelling taste and attention to detail. All of the sizes in the lineup clearly show the same brand DNA, make you feel the same. The small 100ml being the cutest of the bunch, that we admit.
Pure & Fresh
Pure, fresh oil is what Neolea focusses on, which is why the bottles are coated white; it’s protects the precious content from damaging UV light.
Journey of the olive
Harvest takes place during late fall and starts when the olives begin to ripen. This means we are ready to produce our delicious Greek extra virgin olive oil we are known for. It’s not just the ripeness of the olive that influences the oil. Other factors that influence our oil are the time of the harvest, temperature, weather conditions and whether there is a large olive fly presence or not. Depending on the weather throughout the year, the harvest will take place between October and November.
The trees are surrounded by wild aromatic plants and together with an innovative extraction process define the Neo quality standard.
Farmers of South Greee
The oil is extracted from Koroneiki olives, which are hand-picked by our farmers in the south of Greece. Innovative extraction technology allows for an oxygen free process that optimally extracts all flavor and nutrients in under 15 minutes making our olive oil taste fresh all year round.
Rich aromatic profile with notes of olive leaves, green herbs, freshly cut grass and artichoke. It gives you a great balance of fruitiness, bitterness and pungency, which resemble the 3 most important factors for a high quality olive oil.
Available in 100ml, 250ml, 500ml and 750ml.
CREDIT
- Agency/Creative: Snow Donuts
- Article Title: Brand and Packaging Design for Neolea Olive Oil – Handpicked by Our Farmers in Greece
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Netherlands
- Agency/Creative City: Den Haag
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Design, Graphic Design, Packaging Design, Typography
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: Packaging Design, Mediterranean, Olive Oil, Brand Design, Amsterdam, Neolea, Oil, Local Produced, Greece, Label Design, Traditional, Minimalism, Greek Olive Oil, Greece, Pure, Koroneiki olives, Hand picked, White, Glass Bottle, Messinia, Aromatic, Innovative
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Credits:
Director: Martijn Pabon
Creative Director: Helmich van Herpt
Senior Designer: Antonio Zugasti
Senior Designer: Jennifer Wiseman
Project Manager: Wanda van der Voort
Founder At Neolea: Bart Jan Manten
Director Of Marketing And Business Development: Daan Tolk