The Client: Nutrio is a vitamin and supplement start-up that targets students, middle-aged office workers, and definitely professional sports lovers in North America and Europe.
The Keywords: Understandable, Simple, Clean, Meaningful, Modern, Energetic, Friendly
The Solutions: To build a strong association with vitamins and supplements, we created a logo emblem in the shape of a pill. The typography for the logo was made with capital letters of a classy font type to create an affirmative feel.
The colors we selected are vibrant pastel shades that represent different meanings and have various associations. It was done purposely for the differentiation of product groups by colors.
For the packaging design, we came up with a two-color palette. The packaging details and product information were also highlighted in the same color we picked for the specific product to create a positive and dynamic look.
CREDIT
- Agency/Creative: MarkaWorks
- Article Title: Branding and Packaging Design for Nutrio by MarkaWorks
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Antalya
- Market Region: Global
- Project Deliverables: 3D Design, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand Tone of Voice, GIF Animation, Packaging Design, Poster Design
- Industry: Health Care
- Keywords: Supplements, Vitamins, Health care
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Credits:
Creative Director: Mustafa Akulker
