Galeana was created from the desire of having versatile and timeless looks to enjoy the moments with style and comfort. With exclusive models, designed to enhance the beauty of women maturely and stylishly, the brand seeks to combine different shapes with classic prints, which even after a few seasons, are still in evidence.

With this in mind and based on the purpose of valuing every moment, the brand underwent a thorough research process to offer unique pieces that fit into the routine of all types of women, providing a singular look that combines comfort and elegance.

To represent all the essence of the brand, we created a complete project that involved the naming conception to the verbal and visual identity. To transmit the strength, the fresh and authentic atmosphere, the city of Genoa, Italy, served as an inspiration to perfectly express the lightness that Galeana seeks to convey.

From the concept we developed the verbal identity, creating the tone of voice that talks to the public in a close, friendly way that inspires connections with you and the world around you. All of this resulted in fundamental communication pillars that will guide the brand’s entire personality. In addition, we mapped out macro content for the social networks and created a manifesto full of feelings to translate its way of seeing the world and connecting with people.

In the visual identity, we transmitted Galeana’s lightness through typography, elements, and colors that refer to the universe in which it is inserted. In the graphics, the watercolor represents fluidity, the shapes resemble corals and the flowers present on the beaches express the tropical climate in a feminine and elegant way.