One of the first car rental platforms to offer mobility solutions, Telgani, offers car rentals with a range of services in the most practical manner. without the stress of trying to choose the ideal vehicle among several car rentals, with a guaranteed booking, and have the vehicle delivered to the client’s home.
The goal of modernizing the brand’s visual identity was to emphasise the premise and experience of mobility and ease of interaction in general and in operations in particular, while also upholding a professional attitude and a deep interest in every aspect of the user.
In order to express the business’s approach, the brand was created in a contemporary and minimalistic manner for the Arabic letter Taa (ت).
Given their significance in customer-company communication and the distinct perceptions they evoke.
After conducting the study, the colors were picked, with secondary hues and neutral grey accents. Green, for example, was chosen because of its dark and light shades, which convey confidence and movement. We were given a varied color palette that we can apply to many different touchpoints..
We spent a lot of time researching the market, the types of customers, their cultural origins, and their present lifestyles before beginning the project’s development.
And we believed it would be spectacular to represent this brand in a way that is appropriate for what it has in its objectives and what it hopes to accomplish in the future.
CREDIT
- Agency/Creative: monu studio
- Article Title: Telgani Car Rental Platform Branding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Alexandria
- Market Region: Asia
- Project Deliverables: Brand Identity
- Industry: Transport
- Keywords: Car rent app platform mobility transportation
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Credits:
Project Maneger: Hebatallah Amin
Design: Mohammed A'amer