Olympus Bank is created on the foundation set by banks operating in Northern Greece for over 20 years. Throughout their history, the idea was simple: local people and their businesses are best served by a local bank, with local interests at heart.
The bank’s vision is to promote the interests of their clients, while maintaining a robust organization that is effective, professional and responsive. They will achieve this through the launch of new technologies, the introduction of innovative products and the creation of value-added modern banking services, ensuring an exceptional digital client experience.
The new Olympus Bank is expanding its services, while continuing to provide high quality banking experience and focusing on the financial needs of the corporations and the individuals it serves. The Bank’s vision is to constantly explore brand-new paths and technologies in order to make the banking experience unique and easy-to-use.
Long story short, the new board members of the bank invited us to work with them to craft the dynamic transformation from a traditional looking, to a digital first bank. Beginning together in mid. 2021, we sought to clarify the brand’s positioning through a sharp visual and verbal identity. The Bank’s logo consists of three paths, shaping an angled peak while it’s fluorescent green color describe it’s fintech orientation. A library of icons, animations, colors, typesets, develop a distinct brand expression. Big, fresh opportunities are on the way to the top.
CREDIT
- Agency/Creative: AG Design Agency
- Article Title: Olympus Bank Logo and Brand Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: AG Design Agency
- Market Region: Europe
- Project Deliverables: 3D Design, 3D Motion, Art Direction, Brand Guidelines, Brand Identity, Brand Mark
- Industry: Financial
- Keywords: #olympusbank #banking #dramabank #digital #transformation #coop #bank #fintech #money #investors #debit #account #ebanking #bankingservices #business #corporate #branding #logo #3d #motiongraphics #agdesignagency
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Credits:
Creative Director: Alexandros Gavrilakis
Art Director: Sofia Pliakopanou
3D + Motion: Poppy Zafeiraki
Copy: Kiriakos Spirou
