Embacy is a full-service digital design agency. Since 2018 it has completed over 150 projects for digital companies from all over the world — from Australia to California, from Sweden to South Africa. As a fully remote agency of more than 50 creative professionals, Embacy’s team consists of brand, graphic, web and motion designers, illustrators, copywriters, Webflow–developers, producers and project managers, branding, web art directors and heads of production.

Embacy has been around for 4 years and in that time the team has grown in every way. Old positioning, which was built on friendliness and start-up culture, no longer represented what Embacy is today. It was necessary to rebrand the style to reflect a new grown-up culture.

Embacy’s new website shifts the focus from illustrations to the projects the team has worked on. This includes a more streamlined structure as well as animated covers for the cases.

Before the illustrations were too detailed, too playful, and dominated the composition. Now the brand’s mascot Emby is all grown-up and doesn’t feel the need to hog the spotlight, and can be used as an additional element as needed.

The old colors did not work together outside of the logo. The new logo is muted, using colors more suitable for the digital space.

In the new logo, Embacy has redrawn the letters, lowered tracking, and decided not to integrate the symbol.

The old fonts were softer, and rounder — the new ones are sharper, bolder, and more mature.

While redesigning the website, Embacy aimed to reflect all changes and metamorphoses that took place over the past year. At the same time, Embacy wanted to stay almost as simple and humane as before.