Martell and Royal Salute have partnered with Boundless to build an engaging and celebratory GTR campaign for activation during one the most significant gifting seasons, Mid-Autumn Festival. The campaign needed to utilise cross-portfolio promotion, accommodating the two Pernod Ricard Brands, Martell, and Royal Salute, creating a beautifully festive look and feel that would promote both high end spirits within Global Travel Retail.

Leveraging the premium tone and look and feel of both Martell and Royal Salute, Boundless created a world of convivial celebration centred around the concept “From Our Home to Yours”, focussing on celebrating the festivities with both brands. A gateway into a world of festivity, adornment and joy, Martell and Royal Salute encourages shoppers to drink and eat together, reuniting and celebrating, for the ultimate invite this holiday season.

Boundless created an enchanting illustrative universe that visually tells the narrative of the journey from the brand home to the Mid-Autumn Festival Celebration and to people’s homes. The vibrant illustrative Mid-Autumn Festival world is adorned with ornate and decorative lanterns welcoming consumers to immerse themselves into the celebratory season. From key visuals, to glorifiers, immersive activation spaces to gift bags, all elements embrace the look and feel of the celebratory concept.

Hamish Shand, Founder and Executive Creative Director at Boundless says, “A doorway to connection and a splendour for the eyes, Martell, and Royal Salute welcome shoppers into their family as part of this exclusive GTR activation. With vibrant and eclectic lanterns showing intricate illustrations playing a pivotal role throughout the spaces, adornments surround shoppers with iconic Mid-Autumn Festival elements creating a world of wonder and festive spectacle.”