Ola is a US stock investment platform, aimed at people located in Latin America (Colombia and Mexico) who want to access the US stock market, investing responsibly while learning from an engaged community. The platform was created to provide financial well-being to all its users through sustainable and secure economic access.

Having a bank account and savings is no longer enough. New forms of investment have become accessible through numerous applications, however the lack of knowledge on the subject still prevents many people from diversifying their investments.

Targeting Spanish American countries, initially Mexico and Colombia, as well as Latinos residing in the USA, OLA proposes that investing in shares on the American stock exchange is not only possible, but also profitable and safe.

In addition to access to the stock market and shares, OLA has a strong sense of community, educating its users about this universe, thus promoting life changes.

The brand symbol combines a graphic shape inspired by the movement of waves, indicating the idea of progression along with the concept of community with the letter “O” present in the center. The result is an expressive visual identity that reflects Ola brand strategy.

The movement present in the form of the symbol serves as a basis for the graphics of the visual universe, evoking tranquility, translating the meaning of the name into Spanish and conveying the idea of sustainable growth with safety. Object Sans is the brand’s main typography, its geometric shapes help to create a contemporary, digital and simple look.

The result is a brand and visual identity that is colourful, flexible and that inspires confidence. It’s sophisticated, but at the same time simple and affordable.