“Hot pom” is a restaurant in Germany that targets the youth category and competes with international restaurants in the quality of food, and this is according to the testimony of customers
After the owner of the restaurant made many attempts to make his work successful, he failed a lot and the reason is that many customers are not convinced that this restaurant is suitable for them
The reason is yes, the visual identity. The visual identity was very old and impractical, and it had many aesthetic and scientific problems, so the client made the right decision and came to me and began a journey with him to develop his visual identity.
So I developed the logo in the best possible way, as I kept the general shape, increased it modernity, and corrected the errors found in it, so the old shape did not suggest modernity and originality, so I worked on this and also the color was a color harmful to the eye and did not fit with white and black, which causes a problem in its use, so I chose the color The unique fit with a complementary color palette for this color
And I built a style so that it gives more originality and strength in establishing the brand with customers
I also designed the menu that will be displayed on the screens in his restaurant in a unique and modern way
And I designed some posters that will be displayed inside the restaurant, and their purpose was to raise awareness of the brand and also raise the possibility of the purchase decision
I also designed many social media posters and Facebook cover
All this effort was witnessed by many designers, a wonderful and respectable effort. I think that I was able to reach the best possible shape with its simplicity for this store.
Please visit my Behance and see the project there for more details
CREDIT
- Agency/Creative: Saed Alrasheed
- Article Title: ReBrand Hot Pom Resturant Fast Food
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Landshut
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Redesign, Graphic Design, Logo Design, Sketching
- Industry: Food/Beverage
- Keywords: burger Fast food french fries, icon mark, Logo Design, menu, Rebrand resturant,
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Credits:
Graphic Designer: Saed Alrasheed