Futurama is a retro-futuristic exhibition, the exhibits of which reflect on how people in the 50’s saw the XX century – the world of the future. The name of the exhibition wasn’t inspired by the world-famous animated series, as many might think, but by the “Futurama” exhibit that took place in 1939 at the New York World’s Fair. Futurama works with an impossible sense of nostalgia for a future that hasn’t happened yet. Allowing visitors to see a retrospective look into the future, the exhibition provides an opportunity to reflect on the eternal questions of interaction between man and technology, past and future.

The identity for the exhibition started with an original font, that we created with the help of FontLab. “Futurama” font was inspired by the font that’s was used in the 50’s on cars and refrigerators. We simplified the look of it in order to accommodate to the modern taste of the visitors.

The whole concept was inspired by the 50’s comic books and newspaper articles about the futuristic inventions, such as: robots, flying cars, the jetscalator, bloodless surgeries, push-button education, rejuvenated downtowns, rocket mailman, turnpike buses and many more. The illustrations in these comic books where vibrant, bold, they brought to life the wildest ideas people had about the future. It was our goal to convey the style of these comic’s illustrations in the identity for FUTURAMA, so that people who perhaps may have only seen a Futurama poster on the street could get a small taste of the exhibition.