Ayutrans Brand Design

Ayutrans is an enterprise of merchandise transport in Algeria. This project has many Challenges because to the a large area of Algeria so the owner of Ayutrans seeks to provide the best transport services and client services in Algeria.

Design Challenge
There are a lot of brands in this field The big challenge we’ve been working on it was how we can make Ayutrans a clear brand for the custom audience firstly and other people secondary through visual identity, so after some meetings with the client, we have been defining the basic guidelines for work. After the research, we defined a general concept that serves the visual identity and its goals.
In the logo mark, we used a combination of the first letter of Ayutrans and the symbol of the truck also in the logotype, we chose a sans serif typeface that has a multi-font style it’s modern bold, and responsive for the colors we chose a yellow attractive color also it means the power, energy, speed, fast delivery, and blue dark color means professionalism and confidence are the brand attributes or brand personality.