In the new era we live in, the competition for sales, branding and more effective communication with the audience has reached its peak. One of the most effective factors of a brand’s superiority over other competitors can be packaging that looks attractive to the audience and properly displays the product’s capabilities and ultimately leads to more sales because the attractive and principled design of the product packaging Screams for you. When you are not there to promote your product. About the plan:
Candy Head This product is designed for small size candies and since this product is intended for children, it was decided to make a character named Candy Head for the packaging of this product. who has a sweet and charming face with candy-colored hair, which makes Kenny Head’s character more attractive and different to the audience by looking out the window of the ship, and gives color to children like a candy superhero. In the combination of colors, visual appeal has been tried to quickly attract the target audience to choose their product. In the design of the candy head character, an attempt has been made to create a character that, in addition to an attractive and sweet face for children, also has the identity of a sweet superhero for children and also has the relationship between children and the character. . At his age, the hero will definitely be attractive to children, and as a result, he can have a greater impact on the sale of products in the market, along with attractive colors and colorful candies.
CREDIT
- Agency/Creative: Hedayat Hadavi
- Article Title: Packaging Design for Candy Head
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: tehran
- Market Region: Asia, Europe
- Project Deliverables: Character Design, Packaging Design
- Format: Can, Pouch
- Substrate: Metal, Plastic
- Industry: Food/Beverage
- Keywords: candy , packaging , character
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Credits:
Packaging Designer: Hedayat Hadavi