Vikos Cola is truly a Greek success story: it is the 2nd best-selling cola brand in Greece, second only to the largest international cola brand. It is also the only cola made with natural mineral water, and shares its name with the company’s popular natural mineral water brand, named after the Vikos gorge in north-western Greece – the source of the mineral water. This is the product’s USP, and an element that the rebranding exercise needed to promote.
Our rebranding strategy involved creating a dynamic brand block and designing an architecture that will facilitate adding multiple variants to the brand portfolio in future. This led us to simplify the packaging’s design elements, and divide it into three parts. For the upper part, we chose to reintroduce the brand’s trademark: the snow-covered mountain range overlooking the Vikos gorge. Mountaintops, an international symbol among natural mineral water brands, are now the key design element of the packaging, and what links Vikos Cola to its DNA. The middle section contains the variant name and color coding, and the lower section includes the logo, the claim “With Natural Mineral Water”.
The Vikos Cola logo was redesigned for a cleaner, more robust look, with a serif typeface to maintain links to the old logo. However, the lettering is curvier and smoother, the words are equally sized, and the shadowing has been removed.
The new era of Vikos Cola creates a strong brand block and makes the most of the brand’s legacy that lies in the crystal water springs of the Vikos gorge.
CREDIT
- Agency/Creative: 2yolk
- Article Title: 2yolk Creates Vikos Cola Rebranding
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Brand Architecture, Logo Design, Packaging Design
- Format: Bottle, Can
- Substrate: Metal, Plastic
- Industry: Food/Beverage
- Keywords: beverages, packaging design, logo redesign
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Credits:
Founding Managing Partner: Emmanouela Bitsaxaki
Founding Creative Partner: George Karayiannis
Senior Copywriter: Despina Sakellaridi
3D Designer: Marina Vardounioti
Studio Manager: Alexandra Papaloudi
Brand Strategist: Eliza Nehama
