Pharmasept is a leading Greek company, with a range of top-quality pharmacy products. The launch of its first series of suncare products was a particular challenge. The company needed to present characteristics that would allow it to compete with the international, high-profile brands that dominate the category in the Greek market. The range’s unique positioning was based on its biodegradable composition, with a 100% natural filter that is sea-friendly and does not cause phototoxicity. The packaging is also sustainable, made of bio-based plastic tubes that prevent plastic waste.
We named the range “Heliodor”, a composite Greek name meaning “gift from the sun”, that belongs to a warm, bright yellow gemstone. It is a choice that promotes the Greek origin of the brand as well as a skin- and sea-friendly suncare range that invites us to view the sun as a source of life, and not as a threat to our skin.
The box and tube design is in keeping with the Pharmasept house style, which divides the packaging in two parts: the upper part belonging to the brand logo and the variant name, and the lower part containing the claims and the main design element of each range; a sun half-submerged in the sea, that also provides the space to implement the range’s colour coding. The FSC-certified carton boxes maintain the same architecture and include custom-designed icons for the biodegradable sun creams and packaging. Branding for the Pharmasept suncare line is a case of design aiming to promote a revolutionary skin- and ocean-friendly formula that truly makes a difference.
CREDIT
- Agency/Creative: 2yolk
- Article Title: Pharmasept Heliodor Branding by 2yolk
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Brand Naming, Branding, Packaging Design
- Format: Box, Tube
- Substrate: Plastic
- Industry: Health Care
- Keywords: branding, sustainable packaging, personal care, packaging design
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Credits:
Founding Managing Partner: Emmanouela Bitsaxaki
Founding Creative Partner: George Karayiannis
Senior Designer: Fillipos Avgeris
Senior Copywriter: Despina Sakellaridi
Studio Manager: Alexandra Papaloudi
Brand Strategist: Eliza Nehama
