Donati Family Vineyard came to CF Napa Brand Design, the original designers of their Sisters Forever Un-Oaked Chardonnay wine packaging and logo 10 years prior, to refresh the brand. The wine packaging needed to transition to a more modern, contemporary expression to represent the continuity of family, the enduring power of sisterhood, and to appeal to a younger, Millennial demographic.
CF Napa Brand Design created a fresh, floral take on the timeless sisterly bond. A vibrant illustration of three flowers represented the namesake Donati sisters’ birth months.
Yellow – Poppy, the flower of the month of August.
Blue – Morning Glory, the flower of the month of September.
Purple – Snowdrop, the flower of the month of January.
A crisp, white paper stock and pastel colors replaced the creamy paper and historic feel of the original packaging – creating a fresh face for the brand. A white screwcap was utilized to echo the color of the new label and encourage casual enjoyment of the wine amongst friends and family. A deboss was applied to the flower illustrations, adding a final textural element.
From the Sisters Forever Un-Oaked Chardonnay back label: “We’ve styled our Central Coast Chardonnay to enhance the natural fruit characteristics by fermenting in 100% stainless steel. This wine offers tropical and citrus aromas, having a creamy mid-palate and a delectable crisp finish. It is our pleasure to share this wine in hopes that you can enjoy it with the Sister, family or friends in your life.”
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Honors the Enduring Power of Sisterhood
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: North America
- Project Deliverables: Art, Art Direction, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Creative Direction, Design, Drawing, Graphic Design, Icon Design, Illustration, Label Design, Logo Design, Packaging Design, Product Design, Rebranding
- Format: Bottle
- Substrate: Glass, Glass Bottle, Metal, Pulp Paper
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, Donati Family Vineyard, Sisters Forever, Wine, Packaging, Packaging Design, Graphic Design, Branding, Central Coast, California, USA
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Credits:
Design Agency: CF Napa Brand Design
