Connecting with consumers all year round, Ballantine’s collaborates with Boundless Brand Design on a series of exquisite giftpacks for their Prestige range of Whiskies
World renowned Whisky brand, Ballantine’s, partnered with Boundless to create beautiful, luxury all year-round packaging that would strengthen their position within gifting occasions and appeal to key shoppers in the Korean market.
Masterfully prepared, beautifully crafted, and artistically wrapped, these Prestige pack designs are a truly worthy gift, taking pride of place at any occasion. The B of Ballantine’s acts as the ribbon that flows around the pack, accompanied by abstract illustrations that beautifully depict tasting notes of the individual blends or malts. The vibrant colour palette ensures standout on shelf, with delicate foils and tactile embosses ensuring the packs maintain a premium feel. Boundless ensured clear tiering between packs, with an expressive layered style of illustrated elements, bound together as one collection by the consistent central Ballantine’s seal.
Hamish Shand, Executive Creative Director and Founder of Boundless says, “An exquisite gift, sealed by Ballantine’s, these luxurious packs exude giftability. Artistic, bold, and illustrative, the series of designs we created for the Ballantine’s Prestige range celebrates the iconic B of Ballantine’s, creating impact on shelf, whilst remaining both contemporary and classic, aligning with Ballantine’s being a timeless classic luxury whisky.”
CREDIT
- Agency/Creative: Boundless Brand Design
- Article Title: Ballantine’s Collaborates With Boundless Brand Design on a Series of Exquisite Giftpacks for Their Prestige Range of Whiskies
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Shoreditch, London
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2022/23
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Credits:
Associate Creative Director: Sean O'Donovan
Executive Creative Director: Hamish Shand
Senior Client Director: Belinda Jones
Design Director: Will Walker
