About the client – Babalooka is a cozy pastry shop in Thessaloniki, Greece, which offers a wide variety of hand-made, fresh, and unique desserts. They produce fresh pastries, fresh baguette sandwiches, French butter croissants, desserts (profiterole, cheesecake, Bueno, and a lovely sirup based called galaktoboureko with vegan creme).
Challenge – to build a brand that will help the client to stand out from the competition and be memorable. The aim was to create a brand that conveys warmth and which will help them to make a friendly environment.
But the real showstopper here is “The authentic Galaktobureko of Thessaloniki”. It’s a traditional Greek dessert, which Babalooka turned into a completely vegan one, yet fully preserved the authenticity of a traditional dessert.
Solution – We also excluded the writing form in the Greek version, we chose a more original version, to create the Babalooka itself, which will be remembered by both tourists and residents due to its non-standard appearance. Babalooka comes up with different emotions, for example after drinking coffee, after enjoying dessert, or for example, saying good luck, but with the hope of welcoming visitors again
The character you see on the logo is Babalooka herself. She welcomes the quests openheartedly and her creations make the visitors leave with a massive smile. This makes up the tagline “Walk out happy.”
CREDIT
- Agency/Creative: Davel Creative Agency
- Article Title: Babalooka Branding by Davel Creative Agency
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: California
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Branding, Graphic Design, Logo Design
- Industry: Food/Beverage
- Keywords: branding, Packaging, Naming, Brand, logo
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Credits:
Agency: Davel Creative Agency
Project Manager: Mariam Pogohsyan
Design Lead: Karlen Avetisyan
Graphic Designer: Araks Safaryan
Client: Babalooka
