Almazara de Muela is a confidential oil, initially reserved for the farmers, mill masters, the factory staff and their families. Everyone who is part of the Muela mill shares a secret. A very well kept secret.

In order to honor and thank this big family of passionate workers, the company decided to invest in a new bottle design and widen the clientele by sharing this confidential reserve through the company’s e-commerce site (a direct selling now accessible to all).
The challenge was to reveal the unique story of the brand through the creation of a new packaging including brand logo, bottle shape -that would be then used by the Mueloliva range too-, label design, and secondary packaging.

Our strategy was to start redefining the brand’s positioning and rewrite its story, placing the workers at the heart of our approach. The new design must definitively be more emotional to convey the beautiful story behind the product.

The new, more modern & cheerful design pays tribute to the producers of Almazara de Muela and, at the same time, invites to discover their secret.

The Almazara de Muela large family is proud and happy to share their secret symbolized by the key. The confidential oil, reserved for insiders, is now revealed to those who want to enter the Almazara de Muela world, represented in the label by a magical illustration.

Like taken out from a fairy tale, the illustration mixes in a fluid way -representing the oil-, the careful labor of men and women with the natural elements and a message to the consumers.
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The brand’s identity uses the AM initials to evoke the Priego de Córdoba mountainous landscapes adorned with vast rows of olive trees.

​​​​​​The new exclusive 5L bottle highlights the naturalness of the product. We sculpted the shape with a large central olive leaf, sublimating the bottle while bringing several good gripping areas.

​​​​​​​Particular attention was paid to the grouping and transport cardboard box, which was also decorated with the brand’s new visual identity​​​​​​​.