Saffron is the most valuable, precious, and expensive spice in the world. That’s why its Packaging should be worthy of the Special product inside, in this case Saffron. Iran of all countries supplies 90% of the world’s saffron. And not just any ordinary saffron. This country produces the highest quality saffron. literally. That’s right. Iran has the most and the best saffron globally, which is why original Persian saffron represents quality more than anything.
ZKS is a saffron company brand that needed a simple-yet-luxury-looking packaging for its product. This packaging needed two critical things:
First ZKS saffron packaging had to grab instant attention. The eye-catching appetence had to come naturally and give a good reason for the audience to take action.
And second, it needed to say what the product is all about. ZKS’s potential customers need to be able to know the product is saffron with just a simple glance!
The small saffron flower in the middle of the package and the pattern of saffron stigmas in the background of the design gives an attractive effect to the package.
On the other hand, the weight of the product and the slogan “Carefully hand-picked for you” in French is gold foil printed to make an easy visual. The UV print services were also used for the product name alongside the saffron flowers.
This sliding box packaging holds a metal container for the saffron that’s sealed with a label. The product was printed by ZarifGraphic and photographed by ZarifGraphic Studio in collaboration with Karno Studio.