The Movember Foundation a charity that holds an annual event involving the growing of moustaches during the month of November to raise awareness of men’s health issues. With a key emphasis of the event being to encourage open conversations about men’s health, it created a perfect match when one of New Zealand’s biggest biscuit brands, Griffin’s, decided to lend their support to this event through their Chit Chat biscuits range. With every pack sold during November, Griffin’s has committed to donating a percentage to The Movember foundation.

We were tasked with redesigning the current ChitChat design to be engaging, fresh and unique. The limited edition packaging would be released annually alongside the Movember event. The Movember packaging is wall-papered with bright, quirky, hand drawn illustrations that encourage the importance of ‘growing a mo and chatting with a bro’ in a relaxed and humorous way. The bright blue background anchors the illustrations, whilst also adding to the light-hearted feel, as well as acting as a disruptive, eye-catching colour in the chocolate biscuit category in local supermarkets.
Alongside the packaging, we were also tasked with creating a poster / social media campaign. We split the brand name – Chit & Chat – and created playful and clever sentences. By doing this we brought the overall idea of ‘encouraging male open conversations whilst enjoying a delicious chocolate biscuit’ to life – ‘If you’re feeling a little bit CHIT, call a bro for a CHAT.’