Sang is the pride and joy of first-generation Vietnamese-American, Lan Pham. After fleeing their home country, Lan and her family of 8 were placed in separate refugee camps. After a year of separation they were finally united and settled in Southern California; living in Orange County’s Little Saigon. Lan and her family juggled their new found American life with their own home country traditions. Of course the flavors of her native country were always present around the family table. Once Lan had grown and began her own life in New york City she developed a deeper appreciation for her roots. With Sang, Lan has made it her mission is to share her favorite flavors of Vietnam with modern American consumers convenient ways. The new brand’s first product is a ready-to-drink Vietnamese Coffee with special options for vegans and black coffee drinkers.

After a quick fire naming process, Lakuna Design began building a visual brand that would reflect the brand owner’s joyful and colorful spirit. A balance was created between the bold and simple ready-to-drink coffee packaging and a rich modern tapestry of Vietnamese images and textures. The images were treated as duotones—using vibrant color combinations—to give a modern and unapologetic backdrop to the Sang inventory. This balance allows for rich, strong visual brand enticement while maintaining a simplicity on the store shelf for quick and easy communication. A broad supportive palette is currently being built for future products with the goal being a bright, and colorful array of Vietnamese inspired foods and beverages.