Recently designed a Logo, Brand Identity and Lookbook for Jilmil Fashion, a lifestyle select-shop brand that sells products throughout life. They are always trying to introduce a various design that is beautiful but practical. All collections go beyond simple and intrusive a wide range of practical designs and well-used items such as lifestyle and fashion products.

The concept of the logo is expressed through ancient symbolism (Indus Valley civilisation art as part of the Indian culture) and an introduction of Indian art with a modern and clean style. The artist and craftsmen of the Indus valley were extremely skilled in a variety of crafts. Also the formation of the J and M, the firm two letters of the name into the symbol. Our logo is engraved with our vision, so the colours used and some unicorn features represent our vision to lead in this domain. It shows uniqueness in a single piece of our creation.

JilMil represents modern art of clothing, which amalgams rich and timeless taste of clothing, Indian traditional art of hand-weaving fabrics and modern comforts with distinct patterns and unique colours. In a way, we serve traditional food in contemporary dishes. Our detailed artwork on each piece of fabric tells a different story. JilMil is a brand founded by Jinal Patel, Gujarat, formally Computer Engineer and her passion for fashion and art bring her into this domain.

Thriving towards a Sustainable world is our philosophy. Providing opportunities to needy and traditional art and handloom workers, generally, handloom fabric weavers, traditional printers, dye workers and embroidery workers without compromising quality and maintaining standards in processes and using substances that cause minimal or near zero pollution is our priority and our style of work.

Jinal Patel, with block printer ladies, shows how she cares for her creations from the scratch.