Folio Fine Wine Partners came to CF Napa Brand Design to refresh their important Napa Valley wine brand, Oberon. The packaging for their brand with, “over 45 years of Napa Valley roots,” needed to stand out as a premium choice against the competitive set. The primary objective of the wine packaging redesign was both to revitalize the brand by increasing its shelf presence and to increase premium quality cues.
From Oberon, “Napa Valley native Tony Coltrin brings more than 45 years of winemaking experience to Oberon. With an intimate understanding of the region’s uniqueness for growing classic Bordeaux grape varieties, his long-standing relationship with local growers, and expertise in sourcing quality fruit from the best vineyards in the valley, Tony ensures consistency in the quality of the grapes grown for Oberon.”
CF Napa Brand Design began by accessing the wine brand’s key equity elements; the morning lark inspired by Shakespeare’s “A Midsummer’s Night’s Dream” and the illustration of the Napa Valley countryside. CF Napa Brand Design re-envisioned the lark to be more iconic, detailed and less whimsical and increased both its size and dramatic prominence on the wine label. The landscape scene was illustrated to be more accurate to the look of the vast and picturesque Napa Valley. The Oberon wordmark was redesigned to be more readable and premium. The final touch was a gloss hi-build to highlight the lark, catching the light as the final wink to grab consumer attention.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Takes Oberon Packaging Design New Heights
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: North America
- Project Deliverables: Art, Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Identity System, Illustration, Label Design, Logo Design, Packaging Design, Packaging Guidelines, Product Architecture, Product Design, Rebranding, Type Design, Typography
- Format: Bottle
- Substrate: Glass, Glass Bottle, Metal, Pulp Paper
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, Folio Fine Wine Partners, Oberon, Wine, Packaging, Packaging Design, Graphic Design, Branding, Napa, Napa Valley, California, USA
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Credits:
Design Agency: CF Napa Brand Design
