Snaps is a boutique agency specializing in advertising, KOL & influencer marketing management services and many areas of communication. In 2021, Snaps made great strikes a few years after its birth. At that time, they need a new identity to further strengthen their position and brand recognition in the marketplace.

GudLag Creative decided to tap into the distinct characteristic that set Snaps apart from other full-service agencies. Snaps provides much more customized services and focuses on the client’s niche. Because Snaps is a small team, they can make meaningful decisions on the fly and offer client dynamic solutions without having to go through too many departments. Everything goes as quick as a snap. That’s how a new brand concept for Snaps was born: All in snaps – Snaps for all.

The lettermark “A”, which was created from the letter “A” in brand name, was used as the special emphasis of the logo. The lettermark “A”, which is called by Buzz Symbol, symbolizes the sound of a snap of the fingers, the quick and flexible working process, and a new buzz in the advertising field comes from Snaps.

From there we created a design system that used the buzz symbol as a key image with unity-in-diversity versions for various purposes. The checkline system also is a distinct hallmark of buzz symbol.

This project has been finished after more than 3 months and the client was very satisfied with our work. Hope this new orientation is an important stepping stone to lead Snaps to a fruitful future ahead.