D`ALMA is a fashion clothing brand focused on street wear pieces.

The brand name is the essencial focal point on the concept “Alma” in Portuguese means “Soul” and the letter “D” means “to” so the brand name together in meaning is “Soul to Soul”

“Soul to Soul” or “D` Alma para Alma” is the brand new slogan developed is the naming stage of the process.

Soul is a term that means “being”, “life” or “Creature”.
It derives from the Latin term animu (or anima), which means “what animates”.
Being the life of each organism, not being eternal.

The logo process was made in two phases icon development and typography the icon was made to be bold and brave inspired by brutalism design , arquitecture and photography that resembles on the logo by the hard shapes and marks on the D icon letter.
The typography was made to be Clean, Sharp and recognizable. The shapes are minimalistic and sharp. The mark done for D` Alma is going to be applied in different products like, hats , clothing tees , Mupis , Tote bags , skates etc…

The objective is to reach a young and adult audience with its different styles of fashionable clothes and accessories.
D` Alma is young brand, rebel, fairful and the brand is connect to the skate and surf community.
I have developed a corporate identity: logo, corporate palette and fonts, layouts of business cards, labels, packaging. And the design of the visual concept of Instagram. Was a pleasure to work with a creative freedom given by the client.