Le Sacrilège is a new bar located in Strasbourg in the East of France. This bar existed before under the name of Ze Trou. The owners wanted to change the atmosphere and the identity of the place to transform it into a night bar and club.
The originality of this bar is that it is located in a vaulted cellar, itself located in a street a little hidden from the city center.
To enter, you have to pass through large gates.
The general atmosphere of this place was the starting point of the reflection to create the identity of this place.
As a kind of secret and select place, we decided to start with a monogram as the main element of this identity, this one is composed of an “S” which intertwines with an “A”.
The “S” is drawn with a snake which is itself made in an engraving style, the shadows and details are composed with many lines.
An original typography was designed for the word “Sacrilege”, a stamp treatment, with serifs to fit perfectly with the whole identity.
The whole thing is laid out in a geometric shape reminiscent of medallions or wax seals found on luxury alcohol bottles.
Finally, in the background, another snake, an ouroboros reinforces this identity.
A worn effect, to highlight the old side of the bar, has been applied to the whole logo.
To complete the identity, other esoteric symbols were composed to accentuate the club effect, secret society of the place.
Regarding the color range, it corresponds to the place, in a nocturnal spirit, it goes from an intense black through different levels of gray and a beige to contrast with the rest.
This identity was declined in an identical way on all the elements of communication (business cards, sign, coasters) to preserve this unique spirit.