Brand name: Domain Apparel Location: Batangas City, Philippines. Domain Apparel is a streetwear brand that focuses in apparel for skateboarders, BMX riders, scooter riders, and aggressive inline skaters. The brand also cater for people who loves minimalistic yet stylish designs.

The clothing streetwear scene on the Philippines has so many startup brands that end up on having bad identity design and low quality, cliché designs that most people wear and sell now. Domain Apparel wants to break that chain and create a community of streetwear lovers who wants to standout from the crowd with a lowkey, simplistic but stylish design that we produce.

Domain Apparel wants to promote simplicity and being lowkey in terms of design. With the tagline “Break the flow, rule the trend”, Domain apparel aims to be one of the well known streetwear brands not just locally but in the international level. Being the trend and not following it is one of the most important goal of this brand.

It will be easier for the business to be recognized and have a consistent look if you create a basic logotype and also a logomark that fits on small sizes without losing its identity. Using a bold orange color on a black surface or canvas, as well as a black and white picture filter that will be utilized consistently on all collaterals, can make a significant impression on customers. Patterns are created from the logomark forming a tire trail that is easy to use and implement on all design.

A mark that is simple, memorable, and appropriate is one of the strengths of this design creating a brand identity that will endure for a lifetime.