Challenge: Palmero is a palm rolls brand, created by people with passion and care for innovative solutions but at the same time openminded lovers of craftsmanship.
The company offers its customers palm twists that are 100% natural and safe and guarantee maximum pleasure from smoking tobacco, cannabis and CBD. The palm pre-rolls market is a niche market, but it has been developing very strongly in recent years, both in the United States, as well as in Europe and Asia.
Solution: We were excited about the new project to create a brand identity for the new palm pre-rolls producers. Our main challange was to build original brand with unconventional style of illustration – it gives a lot of satisfaction.
Searching for a visual language for Palmero, our greatest inspirations are Japanese street art and typography from the time of the popularity of videotapes in the world. At the same time, many visual references that we included in the final version of key visual have their sources in many personal inspirations of our illustrator.
The central element of the brand’s visual identification is the palm symbol combined with the pre-roll shape. It is a kind of invitation to the somewhat crazy world inhabited by the characters from the packaging.
Complementing Palmero’s communication, we have created a set of collective packaging and a number of materials for advertising communication. The brand has recently gained many supporters among European customers and is constantly developing on new new sales markets.
CREDIT
- Agency/Creative: FLOV Brand design studio.
- Article Title: Brand Identity and Packaging Design for Palmero Palm Pre-Rolls
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: FLOV Brand design studio
- Market Region: Europe
- Project Deliverables: Advertising, Brand Creation, Brand Design, Branding, Logo Design, Packaging Design, Photography
- Format: Pouch
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: Rolls, Pre-rolls, Cannabis, Tabacco, Packaging, Packaging design
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Credits:
Art direction: Grzegorz Chorostecki
Illustration: Joanna Jaskólska
Brand design: Grzegorz Chorostecki
Photography: Łukasz Mazurkiewicz
