The Brand Brief: Jiffar Classic Wear is a brand interested in providing classic and luxury clothes as suits and professional uniforms to young people with very premium and high quality. Jiffar Classic Wear targets spreading the culture of wearing classic clothes among the young people. One of the main distinguishing features of the Jiffar brand is to offer a premium classic experience at a cheaper price than the other competitors and providing of distinctive, modern and unique youthful styles that suit the spirit of youth and vitality. So Jiffar Classic Wear is a youthful brand characterized by the combination of luxury, classics, premium, modernity, styling, and the spirit of youth.
Our Challenge: The challenge is to build a strong identity that can stand out in the market so the solution is to build a consistent wordmark and Logomark that express the combination of luxury of fashion and modernity.
The Wordmark: The wordmark of Jiffar is built with a luxurious and modern typography by using serifs with modern curves and lines, so it expresses the luxury, classic and premium of the products. The star symbol was used in the wordmark to express the distinction among competitors and to point to the tagline that’s used in the brand advertising ” Shine like the stars”.
The Logomark: The logo marks of the brand is a luxurious classic icon is created as a secondary emblem based on the classic decoration to express the luxury, classic, premium and high quality of the products provided by the brand.
CREDIT
- Agency/Creative: Ali Redalla
- Article Title: Jiffar Classic Wear Brand Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Mansoura
- Market Region: Europe, Middle East, North America
- Project Deliverables: Advertising Photography, Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Branding, Calligraphy, Creative Direction, Design, Icon Design, Identity System, Logo Design, Photography, Photography Styling, Tone of Voice, Type Design, Typography
- Industry: Fashion
- Keywords: Classic apparel branding Clothing Fashion Logo Design Style
-
Credits:
Brand Identity Designer: Ali Redalla
