Brand: MYSA, personalized vitamin kits which everybody can customize on the brand’s website depending on their own needs. MYSA, with the support of highly qualified doctors and scientists, develop various combinations of ingredients to complement everyone’s daily efforts for a fully nourished way of living.

Concept: With the help of a copywriter I created the brand concept and naming. We suggested to reflect the main goal of the brand in the idea of life saturation. The name is a shortened version of the slogan: “My saturation”. MYSA brings a vibrant, spirited, balanced world full of bright colors and impressions to every client. That’s the world many of us wish for, and the life many of us aspire to live. For a better elaboration of the brand positioning, we decided to complement the slogan with additional versions: “My safety” and “My sanity”.

Identity design and packaging: I created the logotype, brand’s identity, and packaging, where “saturation” is visually reflected in the design by using a gradient. The main identity language is minimalistic and easy to read. Additionally, I created a number of key graphic symbols which symbolize the notion of intersecting, blending and mixing of secret product ingridients. Finally, I structured the letter “S” in the logo in the same way. I used brightly colored combinations for each symbol. Everybody who visits MYSA website will be able to choose symbols and colors by themselves.

Our brand visual story is bold, bright, and easy to read, making everyday routine more fun for people who want to improve and saturate their life with energy and health.