Your life in your hands.
Main techniques and key expressions: not too much fun, but not too strict; understandable for the average target audience; engaging and interactive; simple words about complicated things; accessible and effective

The name CUP inspired us to use the very same cup, which became part of the corporate identity and the presentation of information in the creation of the future application. What could be without a cup with such a name? Moreover it was pointed out that it is desirable to compare this proposal with the approach of the world companies, which have already passed this way of formation and work.
The company logo itself includes a highlighting of characters “up”, which means top. And the concept of “business,” in turn, is impossible without this key meaning. This is the very mug that is waiting to be filled as the client interacts with the program. The acronym itself encompasses the concept of “craft,” “artisans”-people who create and nurture businesses with their hands. Hands and became the main means of communication with the people, craftsmen who need this application to stimulate the growth of their business.

Areas of activity: Finance, Resources, Time and Management. In the future, the application can develop and be an educational platform with case studies, business ideas, stories of top managers. Accordingly, new shades of the approved corporate style palette could be added. Nothing limits us.

Do not wait until your idea is taken away and someone else does it. Take matters into your own hands and develop yourself and your business today.

This is an exciting lifestyle for anyone who wants to start their own business and take it to the top.

Get out of the world of getting rich quick, analyze the downs, strive for the ups and success is within your grasp.

Often you lack motivation and strength, but when everything is structured and you see results, it’s incredibly energizing. As you fill out the content – your “mug” will fill up, and the encouraging phrases will absorb more and more into the app. More engagement – more users – more growth, and so on both sides. Both the entrepreneur-customer and you as the business owner.

A number of slogans, the tone of the brand motivates and tells more about the app itself. What it can do, what it hides behind it and what effect it can bring to the user. Everything is on your phone, just set an alert and it’s done.