A bold visual identity for the go-to specialist in all things second-hand Micromobility. People are looking for new ways to get from A2B faster and more efficiently. The pandemic and a deeper awareness of the environmental issues has increased this demand.
As this demand increases. Moose wanted to become the go-to place for the second-hand micromobility world, where individuals and businesses can buy and sell with confidence. Micromobility has become the number 1 choice for moving around our cities. It’s efficient, fast, easy to transport and more importantly eco-friendly. Moose provide a trusted service for both businesses and individuals to buy and sell all things micromobility. Safe in the knowledge that their second-hand mobility purchase is from a trusted specialist website.
The brief was to create a bold, modern and unique identity that would stand out amongst the crowd, so we did just that! We started with the name, giving them something that wouldn’t be deemed too literal, a unique name that could lead to a playful attitude and Tone of voice that would be used throughout their marketing, social platforms and website to help them standout amongst a very fast growing sector. The Moose logo and identity needed to work across a wide variety of assets and materials, so we needed to ensure the identity could be adapted and standout where ever it was placed and positioned. Whether that be anything from an Electric Scooter or Electric Bike to their online marketing material and website.
CREDIT
- Agency/Creative: NotOnSunday
- Article Title: Visual Identity for Moose Marketplace Designed by NotOnSunday
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Branding, Creative Direction, Design, Graphic Design, Icon Design, Identity System, Logo Design, Tone of Voice
- Industry: Retail
- Keywords: Micromobility Environment Electric Eco-friendly Travel Commute Electric Scooter Electric Bike Branding Logo Design Identity Design
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Credits:
Creative Director: Michael Willows
Creative Director: Trev Townsend
