Daydream Koffucha was founded by Dalton Honore who enjoys coffee but is sensitive to caffeine. Koffucha is a more efficient and healthier alternative to traditional coffee, with all the benefits but without the drawbacks; increasing the natural flavor notes of high-quality and fair-trade ingredients, all fermented in small crystal batches.
The brand wants to become the standard drink to whoever is looking for the energy of coffee, but not its after-effects. A brand that stands for taking things slowly; to relax, enjoy your drink, and recharge your mind and body. All of that will help us to balance our work and daily life.
Branding and Packaging Design
Two worlds, One can. The concept of the redesign was to communicate balance in an iconic way, standing out of the dark tons of coffee, and the typographic approaches of kombucha designs.
The solution centers on a big isotype that is easy and fast to be recognized on shelves, and on social media. Colours are divided and mixed at the same time, in a sort of visual yin-yang: energy + health, coffee + kombucha, job + personal life.
For the logotype, we modified “Kaftan Serif”, to keep its dreamy shapes, but to perfectly match it with the symbol; combined with “Plaid” and “Plaid Mono” for the copy, a more earthy and industrial typographic family which is easy to read.
While flavors are differentiated by colors, that might be difficult for consumers to understand. That’s why we design a series of beautiful yet simple illustrations showcasing the ingredients in the back. Choose your favorite or love them equally!
CREDIT
- Agency/Creative: Adria Tañà & Enrique Puerto
- Article Title: Visual Identity and Packaging Design for Daydream Koffucha
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Barcelona
- Market Region: North America
- Project Deliverables: 2D Design, 3D Art, 3D Design, 3D Modelling, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Tone of Voice, Brand World, Branding, CGI, Creative Direction, Design, Graphic Design, Icon Design, Identity System, Illustration, Label Design, Logo Design, Packaging Design, Rebranding, Tone of Voice, Visualisation
- Format: Box, Can
- Substrate: Metal, Pulp Carton
- Industry: Food/Beverage
- Keywords: koffucha, daydream, kombucha, coffee, can, brand, brand identity, visual identity, branding, packaging, identiy, color palette, color, logo, logotype, beverage, brew, fermented, drink, packaging, isotype, iso, visualization, rebranding, different, illustration, cgi, 3d, product, usa, united states, new orleans, energy, health, balance, caffeine, relax
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Credits:
Art Direction & 3D Artist: Adriu00e0 Tau00f1u00e0
Design & Illustration: Enrique Puerto
